Brand Guide

KORE
Aviation

The New Standard for Student Pilots
"For everyone who decided to become a pilot."
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01 — Foundation

Who We Are

01

Mission

To be the no-brainer choice for every student pilot starting their journey — professional-grade gear at prices that don't get in the way of the dream.

02

Vision

A world where cost is never the reason someone doesn't pursue becoming a pilot. KORE Aviation removes that barrier.

03

Position

The challenger brand for student pilots. David Clark built the standard. KORE Aviation is building what comes next — same craftsmanship, modern brand, half the price.

04

Promise

Serious aviation gear, accessible to every pilot starting their journey. Because the dream of flying shouldn't cost more than it has to.

02 — Ideal Customer Profiles

Who We Serve

01
Student Pilot
Primary ICP
Who They Are
Early-to-mid 20s. Career-focused. On a deliberate path from zero-hour student to commercial pilot. Every purchase is a bet on themselves.
Their Goal
Private → Instrument → CFI → Commercial. This is a career, not a weekend hobby. They're building hours and building a life.
Pain Points
Flight training already costs $10–15K+ — gear is just another hit to the wallet
Legacy brands make them feel like an afterthought, not a customer
Hard to know what's worth the money vs. marketing hype
What KORE Gives Them
Professional-grade gear at a price that doesn't slow down the journey. A brand that actually speaks their language.
02
Flight School
Secondary ICP
Who They Are
Part 61 and Part 141 schools. Directors of training, chief CFIs, fleet managers. Responsible for gear their students train on every day.
Their Goal
Reliable loaner headsets that hold up to daily use. A recommendation they can make to students without hesitation or liability.
Pain Points
Cheap headsets break — constant replacement costs eat into margin
Premium brands priced too high for loaner fleet economics
Students ask for recommendations — they want a confident answer
What KORE Gives Them
Durable, comfortable headsets at fleet-friendly pricing. And a recommendation their students will actually follow.
Flight Schools & CFIs
Recommend & validate
→
KORE Aviation
The trusted brand
→
Student Pilots
Buy with confidence
04 — Brand Pillars

What We Stand For

1

Accessible Excellence

Professional-grade quality without the professional-grade price tag. The compromise doesn't exist here.

2

Made for the Journey

We know where you're going. This isn't just a headset — it's the first piece of gear in your career.

3

Backed by the Pros

Flight schools recommend us. CFIs use us. The trust is earned, not marketed. It flows from the pros to you.

4

Modern Aviation

Aviation has a legacy. We respect it. But today's student pilots deserve a brand that speaks their language — direct, energetic, honest.

05 — Tagline System

Three Lines. One Brand.

Brand / Awareness
"For everyone who decided to become a pilot."
Campaign / Consideration
"Chase the rating. Not the price tag."
Conversion / Purchase
"Fly more. Spend less."
"David Clark built the standard. We built what's next."
50,000 Student Pilots Started Their Journey With KORE. Start Yours.
05 — Color Palette

Black & Gold

KORE Black #0A0A0A Primary Background
KORE Gold #C9A84C Primary Accent
Warm White #F5F2EC Body Text / Light BG
Steel Gray #2A2A2A Cards / Secondary BG
Deep Gold #8B6914 Hover / Muted Accent
06 — Typography

Type System

Display
Bebas Neue
Hero headlines, taglines, campaign copy, section titles
CLEARED
FOR TAKEOFF
Body
DM Sans
Body copy, product descriptions, UI, navigation
The KA-1 delivers professional-grade noise attenuation with gel ear seals engineered for long-haul comfort. Built to the same standards as gear costing twice as much — because your training budget has better uses.
Accent
Playfair Display Italic
Pull quotes, testimonials, aspirational statements
"My students ask where they can find a quality headset without breaking the bank. Without a thought, my answer is KORE, every time."
07 — Voice & Tone

How We Talk

✓ Say This
"You decided to become a pilot. We've got the headset."
"Yeah, headsets are expensive. Ours aren't."
"David Clark built the standard. We built what's next."
"Same quality as the old guard. Half the price. All the sky."
"Flight schools recommend us. Students can actually afford us."
✗ Not This
"Premium aviation headsets for the discerning pilot"
"Provides exceptional value without compromising quality"
"Trusted by professionals worldwide"
"Comparable performance at a competitive price point"
"We strive to provide industry-leading solutions"
08 — Messaging

What We Say & When

For Student Pilots
Awareness
"You're about to spend thousands on flight training. Your headset shouldn't be another financial hurdle."
Consideration
"The KORE KA-1 is the most recommended headset by flight schools nationwide. Same quality as gear costing twice as much."
Purchase
"50,000 student pilots started their journey with KORE. Start yours."
For Flight Schools & CFIs
Opening
"Your students ask you what headset to buy. Here's what you tell them."
Value
"KORE headsets hold up to daily rental use, keep students comfortable on long cross-countries, and don't break budgets already stretched on flight hours."
Close
"Partner with us. We'll make the recommendation easy."
09 — Competitive Positioning

Where We Stand

Brand Their Position KORE's Response
David Clark The legacy standard. Trusted, durable, expensive. Built for decades. "Same quality. Half the price. The new standard."
Bose / Lightspeed Premium ANR. For established pilots with big budgets. Not our lane — different customer entirely. Respect it.
Rugged Air / Faro Budget options. Low price, mixed quality. "We're not the cheap option. We're the smart option."
KORE Aviation Makes Serious Aviation Gear Accessible to Every Pilot Starting Their Journey.